Discover PurGrace

 

PurGrace was founded in October 2025 by Priscila Veloso, a Brazilian born in Belo Horizonte, Minas Gerais, who now calls the land of kangaroos home. The brand was created from her desire to balance motherhood and work.

The idea for the business emerged on one of Priscila’s most challenging days. After more than a year in Australia, dedicating herself fully to her son and family, she faced difficulties re-entering the workforce. While studying at TAFE, her classmates often asked where she bought her gold jewellery. They were fascinated by the designs – and even more surprised to discover they were high-quality gold-plated pieces. That’s when she realised something the Australian market was missing.

After much research, Priscila saw a unique opportunity to introduce Australia to Brazil’s leading semi-jewellery brand: Rommanel. Now, everyone living in Australia can finally access the finest Brazilian semi-jewellery available. Rommanel is a renowned company with more than 39 years in the Brazilian market, celebrated for exceptional quality, modern design and superior craftsmanship.

All gold-plated Rommanel pieces receive three layers of gold (24k, 18k and 22k), ensuring outstanding durability and shine. Our silver pieces are made of solid 925 sterling silver, the highest standard on the market. Every item is nickel-free and hypoallergenic, making them safe for all skin types.

Now that you know a little about the PurGrace story, feel free to follow us on social media and keep up with our latest releases. And of course — if you’re already a customer, thank you for your trust. If this is your first visit to our store, welcome! We hope you enjoy our pieces and discover how they can highlight your natural beauty even more.